New Name Reflects the Company’s Evolution to Provider of Applied Spectral Knowledge
Ocean Optics is evolving. As Ocean Insight, we bring application-specific expertise, services and solutions to define and solve important challenges across multiple industries and disciplines.
Ocean Insight reflects our evolution from one of many suppliers of spectroscopy products to a singular provider of Applied Spectral Knowledge. Our purpose is to help customers define pressing challenges and deliver answers that promote a safer, cleaner, healthier future.
Ocean Optics invented the miniature spectrometer, pioneering the concept of bringing the measurement to the sample. Now, your changing needs have inspired us to embrace new ways of innovating, collaborating and problem-solving.
What Does This Mean for Customers?
Everything you’ve depended on from Ocean Optics will remain. But for research customers and partners, we’ll expand our optical sensing technology portfolio and add the sensing tools, application support and service that enable confident experimentation and breakthrough discovery anywhere, anytime.
In addition, businesses that need custom solutions will benefit from our laser-like focus on new technologies, application consultancy, custom system design, manufacturing expertise and a global service and support network. We’ve even created an internal structure to promote in-house ventures with the support to take on big problems with powerful insights.
Why is the Name Changing?
Ocean Optics is now Ocean Insight. Our name change represents deep investment in optical sensing solutions and expanded peer partner services to help bring greater value to our customers. From business or research challenges through to solutions we can help provide greater understanding and actionable insights through product and people. “Insight” reflects the knowledge we bring, the solutions we provide, and the partnerships we value. We seek to deliver insights at every level.
Why is Ocean Insight the Right Partner for You?
We are evolving to meet the needs of a more diverse range of applications and industries. We’re amplifying product innovation and expanding technical services to create custom solutions that unlock the unknown.
We invite you to explore our integrated approach to customer needs. We call it Applied Spectral Knowledge (ASK) – innovative spectroscopy hardware, software, and on-demand data delivery backed by deep solution expertise. More simply, we’re turning spectra into answers.
As part of ASK, we’re introducing new capabilities in algorithm development and machine learning, plus cloud-based digital tools that provide unparalleled integration with hardware for enhanced customer experience and greater insight.
How Are We Doing It?
The new Ocean Insight combines our historic strength in product design and development with greater in-house, cross-functional, category-specific expertise. We’re building out the human capital that will propel solutions across multiple categories. Drawing from disciplines including systems, optics, mechanical, electrical and software engineering, and industrial design we’re assembling the capacity to provide even deeper customer collaboration on highly precise challenges across industries.
Where Do I Shop?
The most significant change for existing customers will be a new website: OceanInsight.com. During this transition, OceanOptics.com will remain operational. This completely new site will be unveiled over several phases throughout the summer months. OceanInsight.com will provide users with a more tailored, solution-driven experience, with the goal of making what we do more useful to existing and new customers.
To Shop for Products Today:
Will the Ocean Insight Change Affect My Open Quotes and Orders?
No. This rebranding will not affect or delay any current or future orders of products under the Ocean Optics or Ocean Insight brands.
Will My Current Contacts Work?
Yes. All your current contacts for support, ordering, and customer service will remain the same. Email addresses with the @OceanOptics.com root will continue to work, but will transition to @OceanInsight.com over the coming months.
What Else Should I Be Looking Out For?
All sales and marketing materials, invoicing, packaging and related documents will be rebranded beginning immediately and continue over the course of the next several months.